When San Jose State University rebranded their Student Wellness Center, they created a campaign called ‘Treat Yourself Well’ aimed to promote mental health awareness among students, faculty, and campus life. The biggest challenge was to create a clean and modern design for the campaign while still adhering to the existing brand system of an established California university. Through close collaboration with the university's branding team, I designed a wordmark that aligned with SJSU's brand identity, but also resonated with the campaign's mission.